<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Mikel Thomas - OFF TRACK 2026]]></title><description><![CDATA[Mikel Thomas - OFF TRACK 2026]]></description><link>https://www.mikelthomas.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 31 Oct 2026 01:23:13 GMT</lastBuildDate><atom:link href="https://www.mikelthomas.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[LA84 Changed the Business of Sport. LA28 Will Change the Business of the Athlete.]]></title><description><![CDATA[Brands are shifting from big sponsorships to athlete partnerships. Mikel Thomas on why LA28 will change the business of the athlete, and who is ready.]]></description><link>https://www.mikelthomas.com/post/la28-will-change-the-business-of-the-athlete</link><guid isPermaLink="false">6ae50e33edd3afcbcfb4a8a7</guid><pubDate>Fri, 30 Oct 2026 21:39:37 GMT</pubDate><dc:creator>Mikel Thomas</dc:creator></item></channel></rss>